- 80% of education search query paths end without a conversion.
- 1 in 4 education researchers never even look outside the web.
- 9 in 10 don’t know which school they want to attend at the onset of the journey.
- 2 out of every 3 researchers who use video do so to understand speciﬁc features of a school.
- 57% of people communicate online rather than in person.
- 63% of teens can’t get through the day without sending at least one text.
- 2 out of 3 researchers use video to navigate educational websites.